Flourishing Fonts

For a beautiful effect with text you can use a font with flourishes and swirls to create more interesting type in your designs. Mix up the fonts and exaggerate the first letter as in this example.

Emptiness

Empty space is an ally of graphic design. A lot of information can be conveyed through the use of space and placement of text or objects in strategic places within the space. This example is a powerful method for drawing attention to the text message.

Less Than %100 Black

When placing dark, or black, text on a light background, if you chose about 80% of the full colour, you get a softer, lower contrast. It can make a big difference to how your readers engage with your design.

Text as Shape

Text can be used to create shapes. This makes it easier to use text as a design element, not just for information.

Webdings Quick Fix

Webdings is a font that is installed on just about every computer. If you want some quick graphical images, Webdings has quite a few. You can increase the variations by holding down the shift key and even more by holding down the option/alt key.

Serif or Sans Serif?

A serif is slight projection finishing off a stroke of a letter. Sans serif means without that stroke. When you chose text for your designs you choose between serif fonts and sans serif fonts. They both have their place and can have a big effect on how your message is read.

Is Ragged Right?

Here are two types of column. The one on the left is aligned left, producing a ragged right edge. The one on the right is aligned justified. See the difference it makes to the look and feel of text.