Subtle Tone Evokes Pleasure

Tones, or variations on hue/colour, can make pleasing design statements. With experimentation, many things become possible. Shapes, text, floral and other decorative objects can be built in layers to create beautiful effects.

Emptiness

Empty space is an ally of graphic design. A lot of information can be conveyed through the use of space and placement of text or objects in strategic places within the space. This example is a powerful method for drawing attention to the text message.