Emptiness

Empty space is an ally of graphic design. A lot of information can be conveyed through the use of space and placement of text or objects in strategic places within the space. This example is a powerful method for drawing attention to the text message.

The Edge

Usually, images are placed within the frame, but by placing images against the edge of the frame you can create powerful graphic design images. Try using different types of image for various effects.

Over Under Sideways Downlighting

Downlighting is not normally very attractive on models. But in this case the model is looking in a mirror and the downlight has no affect on the features of the model except to provide general lighting. Try using mirrors and light from different angles to create dramatic effects in your graphic design photography.

Less Than %100 Black

When placing dark, or black, text on a light background, if you chose about 80% of the full colour, you get a softer, lower contrast. It can make a big difference to how your readers engage with your design.